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Changing Channels: With Fire TV, Amazon Enters the Blazing Set-Top Box Arena
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Despite the fact that it may be somewhat later to the set-top box party, Amazon is looking to separate itself from contenders with a feature streamer you can converse with.

The ecommerce monster revealed its as far back as anyone can remember foreseen Fire TV throughout a press occasion in New York today - on the precise day that the $99 box will be accessible to ship.

Also Amazon VP Peter Larsen took the chance to thump the clunky route, laggy buffering and shut substance biological communities of contending boxes, as he portrayed them - including those of Roku, Apple TV and Google Chromecast.

To address these issues, Amazon has amped up Fire TV's specs with a quad-Core processor for "three times the handling force of Apple TV and Roku" and four times as much memory.

To keep away from over the top buffering, an Advanced Streaming and Prediction (ASAP) characteristic "progressively adjusts to your survey propensities," Amazon said.

Maybe most particularly, joked Jeff Bezos in a letter on Amazon's site, "Fire TV has voice seek that really lives up to expectations" - and also a wacky business featuring Gary Busey to represent how viewers can talk the names of titles, on-screen characters or sorts into their remotes.


The slender, dark, square, 4-inch box speaks to the most recent raid by Amazon into the equipment space taking after the launch of its revolutionary Kindle group of gadgets (which likewise tout a blaze themed name.)

While Amazon as of recently offers its feature streaming administration, Amazon Prime - and creates restrictive substance by means of Amazon Studios - Fire TV's substance accomplices at launch time will incorporate Netflix, Hulu Plus, Youtube, Showtime Anytime and a lot of people all the more, however prominently not HBO GO.

Notwithstanding 200,000 TV scenes and films, Fire TV is likewise tossing in excess of 100 recreations into the mix. A Fire Game Controller will be sold independently for $39.99, and both free and paid amusements will be accessible at a normal cost of $1.85.

Clients can additionally stream "millions" of melodies from administrations like Pandora, iheartradio and that's only the tip of the iceberg

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